Company Background:
Martin Luther University College (federated with Wilfrid Laurier University) is a diverse community of learning committed to teaching, research, reflection, and scholarship. We encourage individuals to explore the intersection of faith and learning, nurturing a sense of purpose and a commitment to service in our global community.
Job Summary:
The Digital Communications Specialist is responsible for strategizing, developing, and executing dynamic communication and marketing content across Martin Luther University College's (Luther) digital and offline platforms. This pivotal role contributes significantly to Luther's mission by effectively conveying its vision and strategic objectives. The incumbent will craft compelling content and collaborate seamlessly to elevate Luther's standing.
RESPONSIBILITIES:
Communication
- Devise, research, and produce engaging, strategically aligned content tailored to Luther's audiences and post-secondary education context
- Proactively identify avenues to augment Luther's reputation while harmonizing with its established positioning at local, national, and international levels
- Gauge, assess, and report on communication project outcomes, informing future enhancements and opportunities
- Stay updated on digital media trends and contribute to effective distribution strategies
Web content management
- Maintain and support website and web content strategies with special attention to user experience, accessibility standards, best practices
- Manage the Luther students internal hub, keeping it up-to-date and useful to students
Social Media
- Capture and edit photos and video for social media and the website
- Curate and execute content for Luther's social media calendar
- Monitor social media interactions and integrate emerging trends
Editorial Content and Media Relations
- Actively narrate the stories of Luther's students, staff, alumni, and donors
- Write and edit various news articles about Luther through interviews and press releases
Marketing and Recruitment
- Produce informative print materials (posters, brochures, handbooks, etc.) targeting prospective students to bolster yearly enrollment figures
- Collaborate in crafting paid advertisements to promote Luther's programs, driving annual growth in student enrollment
- Foster relationships with Laurier's recruitment team and attend recruitment events, such as open houses and information sessions
- Develop a social media ambassador program to leverage alumni network and encourage online engagement
Events and Student Engagement
- Assist in the planning, coordination and execution of events
- Collaborate with faculty and student clubs/associations at Luther as a staff representative to deliver impactful programming that enhances the student journey
QUALIFICATIONS:
Education
- A degree in Communications, Marketing, Digital Media, or a related field (required)
Experience
- 2-5 years of experience in relevant work experience in communications and/or marketing
- Experience with photography and videography
- Experience with social media platforms including conversion and retention campaigns
- Experience with content management systems (e.g., WordPress)
Skills
- A self-starter with a proven work ethic, a track record of meeting tight deadlines and reputation for being highly self-motivated
- Exceptional writing abilities spanning different styles and tones
- High level of proficiency with Adobe Creative Suite
- Strong project management ability
- Strong storytelling prowess, crafting engaging narratives that captivate and persuade readers
- Adaptability in adopting varying communication styles to embody the brand's voice as needed
- Proven competence in conducting and documenting interviews with subject matter experts
- Basic understanding of HTML/HTML5 and CSS, considered advantageous
- Familiarity with Google Ads and Meta Ads, a beneficial asset
Reporting Structure: This position reports to the Manager of Strategic Communications and Marketing and the Principal-Dean
Location: This role is primarily in-person with some remote flexibility.
Salary and Benefits:
- Annual Salary Range: $51,000 - $60,000
- Extended health, dental, and vision care benefits
- Basic Life insurance benefits
- Employee and family assistance program
- Participation in our Registered Retirement Savings Plan (RSP)
- Annual allowance of $1000 for professional development supporting your growth and career advancement
- Discount to the Laurier fitness center, promoting a healthy work-life balance and well-being
- Free on-site parking for Luther employees
Equity, Diversity and Inclusion (EDI) Benefits:
- Personal days, which can be used for childcare or religious accommodation
- On-campus prayer space
- Diverse on-campus food offerings including Halal and vegan options
- Access to smudging and other Indigenous ceremonies
- Proactive wellness resources and accommodations available
Company Culture: At Martin Luther University College, we cherish diversity, actively engage with our community, foster a culture of teamwork and promote reconciliation. The successful candidate will join our tight-knit team, where these values are not just upheld but also actively encouraged through close collaboration.
Additional Information: If you are passionate about digital communications, have a flair for storytelling, and want to contribute to a diverse and inclusive learning community, we encourage you to apply. Join us in inspiring lives of meaning and service.
To apply, please submit your resume, a cover letter, and a portfolio showcasing your digital communications work to [email protected]
This job description reflects the core responsibilities of the Digital Communications Specialist position at Martin Luther University College. However, additional duties may be assigned as needed to support the college's mission and objectives.
Closing Date: October 15, 2023
Only candidates selected to interview will be contacted.
