Digital Marketing Specialist
The Digital Marketing Specialist will be a strategic member of our team. They are responsible for developing, overseeing and optimizing digital marketing initiatives to maximize brand awareness, ecommerce sales and lead conversion through paid ad channels. We are a family owned restaurant serving Byward Market 20+ Years.
- Develop, implement, and media strategy for various channels (including Google Ads / Google Lising, YouTube, Facebook/Instagram, Develop Email Marketing community and other third-party ad sources (such as free online directories) to build brand awareness, generate e-commerce sales and qualified leads.
- Define, analyze and optimize on important metrics for paid media performance. Provide monthly campaign reports on project KPIs including brand awareness and overall return on advertising spend
- Advise and manage paid ads budgetary goals
- Measure the success of every paid media campaign based on the performance of account KPIs.
- Work with manager and designer to bring the most effective ads to market
- Ensure the precise and seamless execution of paid media strategies
- Drive clear revenue growth through paid media strategies and tactics
- Identify, negotiate and manage strategic media placements for brand growth, lead generation programs and other promotional efforts based on segment objectives
- Other duties as reasonably assigned
*Qualifications*
- Strong proficiency in Google Analytics, Google Ads, Google Tag Manager, Facebook Ads and Google Ads
- Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices
- Proven record of successful budget management and management of advertising channels to meet target KPIs thresholds necessary for the businesses' success
- Critical thinker and problem-solver
- Strong analytical skills
- Highly creative yet process-driven and relies on data to make decisions
- Strong project management skills and experience working in a deadline driven work environment
We are excited to hear from you!
Job Types: Seasonal, Casual, Freelance
Contract length: 3 months
Salary: From $15.50 per hour
Benefits:
- Discounted or free food
- Flexible schedule
Flexible Language Requirement:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
- Ottawa, ON K1N 7E8: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- In today's digital climate, please rank in order of importance the digital channels that will lead to optimal results for a restaurant located Byward Market, Ottawa.
Example of channels: Google Ads / Google Listing, Instagram / Facebook, YouTube, Customized Email Marketing Campaigns
Please provide a brief explanation why you chose this order.
Thanks
Education:
- Secondary School (preferred)
Work Location: Hybrid remote in Ottawa, ON K1N 7E8
Application deadline: 2023-06-26
Expected start date: 2023-06-19
