Job Title: Marketing Specialist
Reports to (Title): Marketing Manager
Location: Vancouver Office
Department: Marketing Department
uBriGene Bioscience Inc. is a leading contract research, development, and manufacturing organization (CRDMO), specializing in development and application of cell and gene therapy technologies.
uBriGene has an established global footprint with two GMP manufacturing facilities in China and its headquarters in Vancouver, Canada.
The newly acquired state-of-the-art facility in greater Boston area, has the GMP manufacturing capacity to serve the cell and gene therapies, as well as providing contract analytical services.
The Marketing Specialist will play a key role in developing and implementing effective marketing strategies to drive brand awareness, engagement, and lead generation. This role requires a creative thinker with strong analytical skills, a deep understanding of marketing principles, and the ability to collaborate with cross-functional teams.
Duties and Responsibilities:
- Collaborate with design teams to develop visually appealing and on-brand marketing materials.
- Work with media partners to create promotional campaigns.
- Assist in the planning and execution of events, trade shows, and promotional activities to enhance brand visibility.
- Create compelling content for various marketing channels, including social media, websites, email, and print collateral.
- Manage and optimize digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns.
- Monitor and analyze marketing metrics to assess campaign effectiveness, generate insights, and recommend improvements.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
- Liaise with external partners, agencies, and vendors to ensure the successful execution of marketing initiatives.
- Develop giveaways and maintain inventory.
- Support the BD & sales team by providing marketing materials, lead generation support, and sales enablement tools.
- Assist in the management of marketing budgets and ensure cost-effective allocation of resources.
- Support with office admin tasks.
- Bachelor's degree in Marketing, Business, Communications, or a related field. Major in life sciences is a plus.
- Proven work experience as a marketing specialist or similar role.
- Proficiency in digital marketing platforms, analytics tools, and content management systems.
- Strong written and verbal communication skills.
- Creative mindset with the ability to generate innovative ideas and concepts.
- Detail-oriented with excellent organizational and project management skills.
- Data-driven approach to decision-making and ability to interpret marketing metrics.
- Ability to work both independently and collaboratively within a team environment.
- Familiarity with graphic design tools and basic understanding of design principles.
- English & Mandarin bilingual is a bonus.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Chance to work in a dynamic and innovative industry.
- Collaborative and inclusive work environment.
Job Types: Permanent, Full-time
Salary: $39,066.98-$65,000.00 per year
- Dental care
- Extended health care
- On-site parking
- Paid time off
Ability to commute/relocate:
- Vancouver, BC V6S 2L9: reliably commute or plan to relocate before starting work (required)
- Bachelor's Degree (required)
- Marketing: 1 year (required)
- English (required)
- Mandarin (preferred)
Work Location: In person