Five Roads Brewing - Marketing & Events Coordinator
We're looking for an energetic person to work full time managing our online presence, social media channels, and communications with the public. This exciting role requires a skilled marketer who is passionate about the brewing industry and has the experience to effectively build and carry out strategies in a new phase of our company’s growth.
This position will be responsible for planning, implementing, managing, and monitoring the company's online marketing, promotional, and advertising programs with the overall goal of increasing brand awareness and driving sales through digital, social media, and event-based campaigns and strategies.
Duties & Responsibilities
- Develop, implement, and manage our digital marketing, advertising, and promotional strategies
- Day-to-day management and execution of our social media strategy, monitor and create engaging and creative content for across all social media channels
- Measure the success and ROI of marketing campaigns
- Stay up to date with latest social media best practices and technologies
- Work with graphic designer and external printers to coordinate the creation, production, and shipping of marketing materials
- Respond to sponsorship request emails, review, and execute ongoing initiatives.
- Work closely with tasting room manager and head brewer to promote events and upcoming product releases, and generate overall brand awareness
- Assist with website development and updates
- Communicate with the public, carry out external marketing initiatives, and participate in events and festivals
- Create and execute trade marketing initiatives through all sales channels
- Oversee marketing material sourcing and purchasing of merchandise
- Involved with beer tasting opportunities and external sales promotions
- Ability to support front end serving at certain times
- Office and administrative duties
- Other duties as required
Job Requirements
- 1-3 years of experience in digital marketing, communications, and/or public relations, with a strong understanding of how to manage social content and strategy for a company
- Passion for craft beer
- Self-starter, driven, and eager to create
- Critical thinker with problem-solving skills
- Inclusive attitude and a supportive team player
- Excellent knowledge of Facebook, Instagram, and other social media platforms and their best practices
- Understanding of SEO and web traffic metrics
- Familiarity with website design and publishing, and social media KPIs
- Excellent multitasking skills
- Good time-management skills
- Great interpersonal, presentation and communication skills
- Degree in Marketing or relevant field
- Intermediate knowledge of Photoshop, Illustrator, and InDesign
- Strong working knowledge of Microsoft applications including Outlook, Excel, Word, etc.
- Photography and videography experience an asset but not required
- Valid Class 5 Driver’s License
Job Type: Full-time
Salary: $15.65-$30.84 per hour
Benefits:
- Dental care
- Extended health care
- Paid time off
Schedule:
- Monday to Friday
- Weekends as needed
Ability to commute/relocate:
- Langley, BC V2Y 1N1: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 1 year (preferred)
Language:
Work Location: In person
Expected start date: 2023-10-01
