- Master's degree
- Bachelor's
- Microsoft Excel
- CSS
- Adobe Creative Suite
- Digital marketing
- JavaScript
Fulfill Your Passion, Work with Us
DirectFood.store is an online grocery store platform that provides local, fresh and organic food from local farmers and vendors to the local community. DirectFood.store aims to inspire and empower consumers to eat healthily, buy local, and explore the farm-to-table concept. Priority is placed on ensuring high-quality products, affordable pricing, and easy ordering, plus free contactless delivery. There are no warehouses or distributors involved; food is delivered directly to the consumer and arrives in its freshest state. DirectFood.store also aims to contribute to the environment’s long-term care while providing AI-driven analytics to help farmers and vendors make more sound business decisions to address specific challenges like tracking food’s journey through the supply chain.
Position: SEO & PPC Specialist
Responsibilities
Reporting directly to the Marketing Manager, you will be responsible for formulating scalable SEO and PPC strategies to improve our SEM exponentially
Performing daily campaign activities for PPC campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, categorizing and refining keywords lists and campaign expansion
Auditing onsite and offsite SEO factors, SERP archives, competitors research, ranking factors and latest optimization techniques
Optimizing copy, visuals, ad copy, landing pages, writing unique and relevant meta descriptions, URL structure, link profiling, submitting RSS feeds and advanced link building exercises
Incorporating holistic search insights in unison with PPC to provide and devise strategic direction based on findings
Tracking, analyzing and reporting data on a weekly/bi-weekly/monthly/ad-hoc basis and implement insights based on a test-and-learn approach
Collaborating with the team to optimize campaign components for each channel including but not limited to email, social, digital, print, PR, SEO, PPC etc.
Brainstorming, researching targeting and copy ideas for specific campaigns
Requirements
BS/MS in Digital Marketing, Information Technology or equivalent experience preferably on the agency side
3+ years of extensive hands-on PPC and SEO experience including AB and MV tests
Highly computer literate and advanced knowledge of Google Analytics, Ads, Data Studio, Search Console, SEMRush, Moz, Ahrefs, MS Excel, YouTube Analytics and other related tools
Knowledge in HTML, CSS, JavaScript and Creative Suite
Exceptional written and verbal communication skills
Intentional listener with strong ability to translate data into actionable content direction
Calm demeanour with a bias for action and taking the initiative to ensure conversions
Passion for numbers and reporting metrics
Ability and adaptability to work under pressure to meet rapid-turnaround and longer-term deadlines
Additional Details
Location: This role will require you to work from our offices in Abbotsford, BC. There is no expected work-related travel unless specified by management.
Work Arrangement: Full-Time, Monday to Friday 8:30 am-5:00 pm
Start Date: As soon as possible
Closing Date: Open till filled
In addition to offering a positive, flexible and fulfilling environment where you’ll have the opportunity to work on exciting projects, learn from our experienced tech team and work with the latest technologies. We offer a competitive wage and benefits package, with the opportunity for future growth.
Please note we are only accepting applicants who currently live in Canada and have permanent working status. We do receive a high volume of applications; only those shortlisted will be contacted for an interview.
