At Hasbro, we are looking for people who want to explore, experiment, innovate and create. We’re changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas. Our culture of Community, Passion, Integrity, Creativity and Diversity & Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.
A Day in the Life as a Category Advisor:
This role will have responsibility for partnering with Walmart and our Hasbro sales team to create category growth and drive Hasbro revenues and share of market.
Category Management Projects
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Analyze Customer Performance and develop recommendations (assortment, department and shelf layout) based on Customer strategy and category role.
- Support the Perfect Store initiative roll-out by building the right range to maximize sales and marketing strategies by channel.
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Track Category Management projects implementation and targets achievement
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Partner with Commercial teams to generate recommendations and shape annual plans that drive revenue growth for Hasbro and the category
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Deliver and support maintenance of evaluation tools to assess range recommendations and ensure local markets are aligned and following recommendations.
Assortment Management
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Provide forecasts and analytics to the Merchant in preparation for modular walkthroughs
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Build planograms at Walmart’s layout center in partnership with the Merchant
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Partner with all suppliers to provide analysis, recommendations, and strategy for Walmart’s OMNI business
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Script and push product for promotions and replenishment needs, reviewing Walmart supply plan and ad hoc forecasts
- Execute on day-to-day item maintenance in partnership with modular planning teams to ensure ease of execution for MOD check-in
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Manage non-go-forward inventory and minimize unhealthy inventory
- Develop a quarterly update of assortment recommendations by trade channel in collaboration with Brand Marketing and in alignment with Sales Department
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Develop customized assortment matrixes for Walmart and quarterly tracking of assortment matrix implementation by each retailer channel
Space Management
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Implement Perfect Shelf / Perfect Bay / Perfect Aisle / Perfect Store framework
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Update quarterly shelf layout recommendations based on recent market data considering assortment changes (new launches, product delisting).
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Train sales team on Company shelf layout recommendation
Shopper Research
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Implement Shopper research / POS data management
- Brief shopper research in conjunction with the Global CMI team in order to get relevant data for assortment and shelf layout recommendations development and for Category Management projects implementation
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Define a category plan in-line with Joint Business Plans and Shopper Insights on channel level and support the sales team in execution locally
What You Will Bring:
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Minimum of 5 years of Category Management experience
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Expertise and working knowledge in Trade Marketing, Shopper Insights and Analytics / Business Intelligence
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Strong analytical skills and ability to analyze data from different sources; turning complex data into business insights
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High level of computer literacy (Retail Link, MS Office, Space Planning systems (Pro Space), portfolio optimization tools)
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Walmart and or toy industry experience is highly recommended
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Business partnership skills, able to collaborate, influence and work as part of a matrix organization
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Project and program management experience
Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company.
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
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