Intuit Inc., maker of TurboTax, the nation’s No. 1 rated, best-selling tax preparation service, is searching for a senior communications manager with strong experience in public relations, social media and influencer marketing. The right candidate will have a demonstrated track record of delivering integrated communications strategies, social campaigns, always-on social programs and influencer campaigns that drive measurable business results.
The ideal candidate will bring extensive communications experience in Canada with the ability to excel in an extremely fast-paced environment, collaborate with cross-functional teams and lead agency partners to deliver impactful campaigns. Has proven experience creating and executing innovative communications programs that have delivered a measurable increase in brand awareness, customer engagement and conversions. Is a self-starter that builds strong relationships – with internal stakeholders and agency partners – to deliver outstanding end-to-end business results with limited resources.
Qualifications:
-
8-10 years’ experience in an agency or corporate environment, consumer, tech or finance preferred
-
Experience working within an agency environment and/or leading agencies and building collaborative, productive relationships with agency partners
-
Strong understanding of the Canadian media landscape, key media relationships a plus
-
Proven experience in developing and executing innovative, impactful PR, social media and influencer strategies
-
Possess a strategic mindset, a creative approach, and proven ability to execute
-
Ability to successfully manage multiple tasks and competing priorities
-
Analytical thinker with the ability to translate data and insights into actionable recommendations
-
A roll-up your sleeves get-it-done mindset
-
A passion for pop culture and an ability to engage diverse audiences
-
High degree of attention to detail
-
Confident decision making with a bias for action
-
Comfort with change and ambiguity
-
Strong networking, relationship-building, and collaboration skills
-
Team player with a strong ability to work with cross-functional teams and communicate proactively with key stakeholders
-
Excellent oral and written communication skills, including effective presentation skills
-
Established relationships with key media and social influencers
-
Early adopter of social media technologies with broad platform experience
-
Strong analytical skills and ability to leverage data to inform decision making
-
Excited to work in a hybrid role based in Toronto, Canada
This person will be responsible for partnering across the communications, marketing, strategy, legal, product and care teams to create and execute a robust integrated public relations and social media strategy against the priorities for Intuit’s Consumer Group in Canada. This role is an individual contributor and is a part of the Intuit Global Corporate Communications organization.
Key responsibilities:
-
Develop and deliver high-impact public relations strategy in Canada to drive category growth and product preference for TurboTax
-
Develop and execute social media strategy in partnership with marketing, strategy, and care, in support of key business unit goals
-
Drive holistic social marketing program, including: social campaigns, always-on content creation, content calendar development, paid social, and community management
-
Manage the influencer marketing program for TurboTax Canada, including influencer identification, brief development and content development
-
Lead agency partners and vendors to develop and execute impactful go-to-market strategies, across PR, social media and influencers
-
Partner with marketing teams to develop product messaging and launch materials
-
Lead proactive and reactive media relations strategy, including crisis communications
-
Work effectively as part of issues management team to handle crises and high-profile issues deftly, protecting and furthering company and brand reputation
-
Work collaboratively with cross-functional teams including marketing, strategy, product management, and customer support
-
Display excellent verbal and written communications skills, with a keen ability to engage in meaningful and productive conversations, both online and off
-
Represent communications strategies, plans and results across the organization, including presenting to senior executives
-
Effectively manage budgets, vendor scopes of work, and resource allocation
