Tyndale is a Christian university that prepares leaders for work in the private, public and not-for-profit sectors, ministry and the global mission of the church. Tyndale offers fully accredited programs in a wide range of disciplines at both the undergraduate and graduate levels. Currently, there are over 1,600 students representing over 40 denominations and 60 ethnic backgrounds and over 13,000 alumni. Founded in 1894, Tyndale is located in Toronto, Ontario, Canada.
POSITION PURPOSE:
The Creative Marketing Specialist is an integral role in planning and executing marketing campaigns and strategies across various channels such as social media, digital, print and events. The Creative Marketing Specialist collaborates with cross-functional teams to implement creative marketing initiatives to reach strategic goals including helping to grow the Tyndale brand by ensuring all customer-facing content is aligned to the institutional brand and visual strategies.
PRIMARY RESPONSIBILITIES:
Campaign Planning and Execution
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Develop and implement marketing campaigns across various channels, such as digital, social media, email, print, and events
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Create compelling and relevant content for marketing materials, including advertisements, social media posts, website articles, and more
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Coordinate the production of marketing collateral, ensuring alignment with brand guidelines
Social Media Management
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Work closely with a social media agency to develop and deliver a steady stream of engaging, innovative, and relevant content that supports the Tyndale University brand, and drives results through Facebook, X (Twitter), Instagram, LinkedIn, and YouTube
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Manage day-to-day cross-functional relationships to collect content and deliver an ongoing editorial calendar
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Track, analyze, and evaluate analytics to optimize the performance of all campaigns through social media
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Monitor online conversations to minimize institutional risk by preventing any social media crises, responding appropriately in a timely manner
Design
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Develop creative designs, content collateral, graphics and layouts for digital, print and physical displays
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Develop assets for online campaigns, promotions, emails, and presentations
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Ensure consistency with branding, visual language, and guidelines across all channels
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Provide design training to internal teams on an as needed basis ensuring brand guidelines are met
Market Research and Analysis
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Conduct market research to identify trends, competitor activities, and target audience preferences
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Use research findings to identify opportunities and develop strategies to position Tyndale University effectively in the market
Other
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Coordinate photoshoots as necessary
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Attend events as needed
POSITION QUALIFICATIONS:
A) Education:
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Undergraduate university degree or equivalent (i.e. BA, BSc, BComm, etc.)
Experience:
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4 to 5 years related experience
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Experience in photography and videography will be considered an asset
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Experience in social media management
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Graphic design experience using Adobe suite (InDesign, Illustrator, Photoshop, etc.)
Skills and Abilities:
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Ability to learn new technologies or strategies quickly
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Ability to multi-task and work in a fast-paced environment
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Excellent time management skills and ability to meet deadlines
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Strong attention to detail
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Strong communication skills, both written and verbal
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Strong prioritization, organization, and project management skills and ability to manage multiple projects at once using collaboration tools such as Basecamp and Asana
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Strong understanding of marketing principles, digital marketing trends, and best practices
Personal Characteristics:
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A keen desire to serve family, church, work and community. A firm commitment to Tyndale’s mission, values, Statement of Faith and Community Standards Statement
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Ability to work in a fast-paced and changing environment
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Ability to work well with a team and as an individual contributor
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Demonstrated professionalism, tact and diplomacy, with the ability to interact with stakeholders, including management
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Self-motivated, willing to hold accountability for his/her actions and work
Physical and Mental Demands:
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Able to work under pressure
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Given the nature of social media, you will be expected, on occasion, to work additional hours including evenings and weekends as necessary. This may (but is not limited to) performing live social coverage at events and communication important and urgent service messaging to the Tyndale community
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Hybrid work environment
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May need to deal with challenging people; calm demeanor is required
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Usage of collaboration tools such as Basecamp, Asana, etc
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Usage of Adobe Creative Suite of tools for design
Duties and responsibilities that do not constitute a major change may be added, deleted or changed at any time at the discretion of the supervisor either orally or in writing.
How to Apply
External candidates can apply for the position at the External Career Center. While we thank all those interested, only those selected for an interview will be contacted.
Internal candidates can apply on ADP Workforce Now through the Career Centre. The Career Center can be accessed through the path Myself > Talent > Career Center.
