We are seeking an experienced and innovative Marketing Manager to join our dynamic team. As a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to promote our company's products or services, drive customer engagement, and increase brand awareness. You will lead a team of marketing professionals, coordinate marketing campaigns, analyze market trends, and collaborate with cross-functional teams to achieve business objectives. The ideal candidate should possess excellent leadership skills, a deep understanding of various marketing channels, and a proven track record of successful marketing campaigns.
Responsibilities:
1. Develop and execute comprehensive marketing plans and strategies to achieve company goals and objectives.
2. Lead and manage a team of marketing professionals, providing guidance, training, and support to drive their success.
3. Conduct market research and analysis to identify target audiences, market trends, and competitor activities.
4. Create and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI.
5. Collaborate with cross-functional teams, including sales, product development, and creative departments, to develop integrated marketing campaigns.
6. Oversee the development of compelling marketing materials, including digital content, advertisements, sales collateral, and promotional materials.
7. Manage and optimize the company's online presence, including website, social media platforms, and digital advertising campaigns.
8. Monitor and analyze campaign performance, using data-driven insights to refine strategies and tactics for continuous improvement.
9. Stay updated on industry trends, emerging technologies, and best practices in marketing to drive innovation and maintain a competitive edge.
10. Cultivate and maintain strong relationships with key stakeholders, such as clients, partners, and industry influencers.
11. Identify and evaluate new marketing opportunities, including partnerships, sponsorships, and collaborations.
12. Ensure compliance with relevant marketing regulations and guidelines.
Qualifications:
1. Proven experience as a Marketing Manager or a similar role, preferably in a fast-paced and dynamic environment.
2. Strong leadership and team management skills with the ability to inspire and motivate team members.
3. In-depth knowledge of marketing principles, strategies, and best practices across various channels, including digital, social media, content marketing, and traditional advertising.
4. Proficient in marketing tools and platforms, such as CRM software, marketing automation systems, Google Analytics, and social media management tools.
5. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
6. Exceptional communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
7. Creative mindset with the ability to think outside the box and develop innovative marketing ideas.
8. Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
9. Demonstrated ability to adapt to changing market dynamics and leverage opportunities for business growth.
10. A proactive and results-oriented attitude with a focus on driving measurable outcomes.
Job Type: Full-time
Salary: $40,000.00-$65,000.00 per year
Ability to commute/relocate:
- Sturgeon County, AB T8T 1L4: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's Degree (preferred)
Experience:
- Marketing: 3 years (required)
Language:
Work Location: In person
