If you share a passion for safety and are looking to Build your Career with a company that invests in their employees, we are interested in talking to you! We are proud to have been named a Canada's Best Managed Companies winner annually since 2012 and are committed to building and driving a culture that makes Levitt-Safety a great place to work!
Summary
The Demand Generation Specialist is a critical member of our marketing services team, responsible for executing demand initiatives, implementing software solutions, and driving marketing campaigns across various channels. Collaborating closely with sales and marketing teams, this specialist ensures the seamless execution of lead generation and conversion strategies, while meticulously measuring campaign outcomes. As a CRM expert, they excel in optimizing emails, landing pages, and forms. Moreover, their skills extend to website management, SEO, and the insightful utilization of Google Analytics data, strengthening our online presence and performance. We seek a proactive and detail-oriented specialist to drive successful campaign execution and enhance our digital visibility.
This role will ideally be based out of our Oakville location and report to the Marketing Director.
Main Responsibilities
- Oversee our marketing automation platform (Pardot), including the hands-on implementation and optimization of emails, landing pages, and forms.
- Contribute to grading systems and actively participate in refining lead management processes.
- Execute demand generation strategies to drive business growth, including the development of multichannel nurture programs.
- Collaborate on the planning and execution of our digital brand, encompassing website and online presence.
- Assist in analyzing campaign data, assessing performance, and measuring ROI (utilizing web analytics and Pardot reporting).
- Review and monitor Pay-Per-Click (PPC) and Search Engine Marketing (SEM) efforts.
- Identify opportunities to enhance efficiency within processes through automation.
- Contribute to process documentation to ensure clarity and consistency.
- Collaborate within cross-functional teams to support initiatives and CRM improvements.
Job Requirements
- Ability to work effectively in a fast-paced environment, demonstrating agility and strong prioritization skills.
- A resourceful problem solver with a proactive mindset.
- A team player who brings positive energy and enthusiasm to the workplace.
- Proficient in using data-driven insights to make informed decisions.
- Focused on meeting customer needs and preferences.
- Familiarity with CRM, marketing automation, SEO practices and analytics tools.
- Capable of working collaboratively within cross-functional teams.
- Ability to report on digital marketing analytics, metrics, and KPIs.
- Stay current with best practices in demand generation, email marketing, and measurement.
- Strong written and verbal communication skills.
- A college or university degree in Marketing or a related field is required.
- Must have the ability to work on-site.
Levitt-Safety is committed to the principle of employment equity in the workplace and ensures that our practices of hiring are based on qualifications and ability. We invite all applicants, including persons with disabilities, visible minorities, and Indigenous Peoples to apply for our career opportunities. We understand that experience comes in many forms and encourage applications from diverse backgrounds. If you require any accommodation in the application process, please contact us at
[email protected] in the application. We will review applications as they are received and look forward to hearing from you.
