Worker Sub-Type:
Regular
Job Description:
Position Summary:
The Senior Paid Media Specialist is responsible for sourcing and executing effective paid media, to increase awareness and support of the company’s strategy and thought leadership.
Responsibilities:
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Develop paid media plans to support corporate campaign strategy by identifying strategic paid media options, across outdoor, print, and digital channels
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Execute on paid media plans, leveraging corporate campaign creative and in alignment with other corporate marketing functions to ensure an integrated campaign
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Monitor and measure paid media performance and deliver actionable insights to optimize campaigns
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Evaluate market trends and develop new best practices to improve paid media performance
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Build and nurture collaborative relationships with key outdoor, print and digital paid media organizations
Preferred Skills & Qualifications:
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Bachelor’s degree with a minimum of 5 years of relevant experience or a Master’s degree with a minimum of 3 years of relevant experience
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Experience in OOH media/ Traditional media/ offline media.
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Outdoor, print and digital paid media buying experience
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Strong knowledge and understanding of the paid media ecosystem
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Strong business acumen and the ability to tie paid media strategy to business strategy
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Experienced in analytics and reporting and related tools
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A high-performance and high-integrity individual, who is works well under pressure to be both proactive and reactive
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A self-starter who thrives in a fast-paced and ever-changing environment, who can manage multiple priorities and execute with both quality and speed
#LI-NR1
Scheduled Weekly Hours:
40
