Marketing Specialist
Are you a creative and results-driven marketing professional with expertise in digital marketing strategies? Do you excel in website management, social media engagement, and email marketing campaigns? If you are passionate about leveraging these channels to drive brand awareness and achieve business goals, we have an exciting opportunity for you to join our team as a Marketing Specialist. We are seeking a talented individual to execute and optimize our digital marketing initiatives.
Company Description:
At Horizon Measurement Solutions Inc., we are a dynamic and innovative [industry/niche] company dedicated to delivering exceptional products/services to our customers. We pride ourselves on our commitment to excellence and our forward-thinking approach to marketing. As a Marketing Specialist, you will play a vital role in developing and implementing digital strategies that will elevate our brand and engage our target audience.
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns, including website management, social media engagement, and email marketing.
- Create and maintain engaging, user-friendly websites that align with our brand and effectively communicate our value proposition.
- Manage and optimize social media platforms, creating compelling content and engaging with our online community to enhance brand awareness and foster customer loyalty.
- Plan and execute targeted email marketing campaigns, ensuring they are optimized for maximum open rates and click-through rates.
- Collaborate with internal teams and external agencies to develop compelling content, graphics, and videos for digital marketing campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Monitor and analyze digital marketing performance metrics, providing regular reports and insights to improve campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, implementing innovative strategies to achieve marketing objectives.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital marketing channels.
- Maintain a strong focus on analytics and data-driven decision-making, continuously refining strategies to drive positive ROI.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a digital marketing specialist or a similar role.
- Strong knowledge of website management platforms (e.g., WordPress, Drupal) and content management systems.
- Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and social media management tools.
- Experience in planning and executing email marketing campaigns using platforms such as Mailchimp, Constant Contact, or HubSpot.
- Solid understanding of SEO best practices, keyword research, and Google Analytics.
- Creative mindset with excellent written and verbal communication skills.
- Strong analytical abilities with the ability to interpret data and generate actionable insights.
- Detail-oriented with exceptional organizational and project management skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
How to Apply:
If you are ready to take on this exciting opportunity and contribute to our commitment to excellence in survey equipment tech support, please submit your resume and a cover letter highlighting your relevant experience to [email protected]. We look forward to hearing from you!
Horizon Measurements
www.horizonmeasurements.com
Job Types: Permanent, Full-time
Salary: $40,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Oakville, ON L6J 7W5: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 2 years (required)
Language:
Work Location: In person
Expected start date: 2023-10-31
