- Master's degree
- Microsoft Excel
- Computer skills
- Google Analytics
- Communication skills
Fulfill Your Passion, Work with Us
DirectFood.store is an online grocery store platform that provides local, fresh and organic food from local farmers and vendors to the local community. DirectFood.store aims to inspire and empower consumers to eat healthily, buy local, and explore the farm-to-table concept. Priority is placed on ensuring high-quality products, affordable pricing, and easy ordering, plus free contactless delivery. There are no warehouses or distributors involved; food is delivered directly to the consumer and arrives in its freshest state. DirectFood.store also aims to contribute to the environment’s long-term care while providing AI-driven analytics to help farmers and vendors make more sound business decisions to address specific challenges like tracking food’s journey through the supply chain.
Position: Social Media and Content Specialist
Reporting directly to the Marketing Manager, you will work with our Marketing Team to manage our social media channels, blog and are responsible for the overall health of DirectFood.store’s content
As a tenacious and savvy social media expert, you will be building a content schedule combining excellent creative judgement about what engages our target audience with a much bigger, ambitious strategic mindset
Writing, editing and proofreading captivating copy to deliver exceptional SEO-driven content for the website, social channels, newsletters, emails and supporting additional content initiatives including landing pages, whitepapers, sponsored content and more for a variety of audiences, regions, and mediums
Executing the day-to-day operations of paid social campaigns including managing follows/followers, screening and replying to comments, content management, bid management, optimization, analysis and reporting of weekly/bi-weekly/monthly performance and trends
Build our influencer ambassadorship across Facebook, Instagram, YouTube and other channels to create high-quality content that drives awareness and conversion
Incorporating our key messaging, editorial tone, style, and voice throughout all content and ensuring a cohesive narrative across multiple channels with brand consistency
Collaborating cross-functionally to manage and execute social and other marketing campaigns
Writing and editing as needed to support other brands under the i-Open Group
Actively participating in content brainstorming sessions
Bachelor’s or Master’s degree in Marketing, Advertising, Communications, English or related
3+ years of professional social media, content creation and content marketing experience
Highly computer literate and advanced knowledge of Ads Manager, Social Pilot, Google Analytics, Trends, Campaign URL Builder, YouTube Studio, Bitly, Feedly, Canva, Biteable, MS Excel, native social analytics tools and other reporting tools
Exceptional written and verbal communication skills with an eye for engaging copy accuracy and grammar
Intentional listener with a strong ability to interpret into a compelling copy
Relevant experience building relationships with digital community members including but not limited to influencers, ambassadors, and customers
Cross-channel storyteller – able to tell stories using words, images, videos or audio
Calm demeanour with a bias for action and taking the initiative to ensure results
Passion for supporting local and the mission of DirectFood.store
Location: This role will require you to work from our offices in Abbotsford, BC. There is no expected work-related travel unless specified by management.
Work Arrangement: Full-Time, Monday to Friday 8:30 am-5:00 pm
Start Date: As soon as possible
Closing Date: Open till filled
In addition to offering a positive, flexible and fulfilling environment where you’ll have the opportunity to work on exciting projects, learn from our experienced tech team and work with the latest technologies. We offer a competitive wage and benefits package, with the opportunity for future growth.
Please note we are only accepting applicants who currently live in Canada and have permanent working status. We do receive a high volume of applications; only those shortlisted will be contacted for an interview.