Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Performance Marketing is that area of the business that looks after digital user acquisition. What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register.
Among the channels we are using to drive traffic:
and many more
Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test.
In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution.
When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximisation.
- Email Campaign Execution: Plan and execute end-to-end email marketing campaigns targeting various audience segments. Coordinate with cross-functional teams, including Design, Insights, Data & Product to ensure timely campaign delivery.
- Campaign Planning and Scheduling: Create detailed campaign plans, outlining objectives, target segments, messaging, creative assets, and timelines. Maintain a marketing calendar to coordinate and schedule email campaigns effectively.
- Audience Segmentation: Develop actionable strategies to activate email audiences. Implement targeted offers, promotions, and personalized content based on audience segmentation.
- Data Analysis and Segmentation: Utilize customer data and analytics to identify high-potential segments for email targeting. Continuously refine segmentation strategies to maximize campaign effectiveness.
- Email Automation: Implement and manage automated email workflows to nurture leads and guide them through the customer journey. Monitor and optimize automation performance regularly.
- A/B Testing and Optimization: Conduct A/B tests on email elements (subject lines, CTAs, content) to optimize campaign performance. Analyze results and apply insights to future campaigns.
- Compliance and Deliverability: Ensure all email campaigns adhere to relevant regulations (e.g. CAN-SPAM) and best practices to maintain high deliverability rates.
Reporting and Insights: Generate regular performance reports, highlighting key metrics and actionable insights. Present findings to stakeholders and use data-driven insights to guide decision-making.
- Collaboration and Coordination: Work closely with the marketing team to align email marketing initiatives with broader acquisition and retention strategies. Collaborate with other departments to ensure consistency in messaging and promotions.
- Minimum 1-2 years experience in Performance Marketing.
Proven track record in an operational acquisition marketing role with a focus on email audience activation.
- Strong understanding of email marketing best practices, segmentation, and automation tools.
- Proficiency in email marketing platforms such as Adobe, Braze, or similar.
- Analytical mindset with the ability to interpret data and extract actionable insights.
- Experience with A/B testing and optimization of email campaigns.
- Solid project management skills, capable of handling multiple campaigns and deadlines.
- Strong attention to detail and ability to maintainn high-quality standards in email content and delivery.
- Familiarity with CRM systems and customer data management.
- Knowledge of email deliverability best practices and anti-spam regulations.
- Excellent communication and collaboration skills.
Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
At Bally's Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
At Bally's Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.