About Edge
Edge Imaging is the leading Canadian school Photography Company. Edge is made up of over 400 employees with countless years of digital capture and school photography experience. Our state-of-the-art photo lab and customer care centre are located in Burlington, Ontario. Servicing over 2,300 schools across Canada. Edge Imaging is committed to prompt, efficient, friendly service and quick turnaround times.
We proudly remain 100% Canadian owned and operated. As a result of our growing business, we are looking for a talented, dedicated and enthusiastic individual to join our team.
The Role
As Edge’s Digital Marketing Coordinator - Yearbook, you will play a key role in developing and executing all B2B and B2C digital marketing efforts for the company with a focus on yearbook. In this position, you will work closely with key departments – namely marketing communications, product, customer care, the yearbook team and sales – to develop, educate and execute ongoing campaigns and all digital activity.
To be successful as the Digital Marketing Coordinator - Yearbook, you will need to gain a thorough understanding of Edge’s various internal and external customers and develop meaningful campaigns that get results!
What you will focus on:
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Supporting revenue generation through the creation of sophisticated email automation/lead generation campaigns
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Execute digital and print ads that support lead generation and growth for the Yearbook division
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Strategize, build, execute and measure all B2B and B2C communications such as email automation campaigns, newsletters, e-brochures, letters, etc.
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Work with sales team to develop custom email campaigns throughout the year
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Lead the process of ensuring content on Edge’s yearbook offering is current, accurate and effectively supports sales efforts
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Management of social media channels (primarily Instagram, Facebook, Twitter, You Tube, LinkedIn etc.) with input and support from the Digital Marketing Specialist, Brand Manager and Edge’s Customer Care team
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Generate creative and engaging content, photos, videos and digital assets to support yearbook marketing to all of Edge’s customers (internal, B2B – schools, and B2C – students/parents)
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Responsible for maintaining Edge’s B2C email database and compliance with Canada’s Anti-Spam Legislation (CASL) and any other online legislation
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Liaise with appropriate departments and stakeholders to create and disseminate a calendar of all digital marketing efforts (annual, quarterly and monthly views) that include social media content, B2B and B2C email parameters, copy, year-round offers, promotions etc.
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Attend sales meetings to present Edge’s digital strategy for the upcoming quarter
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Update Edge brand website ensuring content is accurate and updated by coordinating changes with IT and web partners where needed
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Work with external translators to ensure all marketing campaigns are available at the same time in both English and French
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Monitor social and marketing activities of competitors and other photo/lifestyle brands and industries
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Initiate conversations and build relationships with influencers, bloggers and media
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Review advertising, print, digital and other brand advertisements
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Conduct ongoing B2B and B2C customer surveys to ensure Edge is delivering on its brand promise
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Ensure leads and potential business opportunities are flagged and followed-up on by appropriate team members including all relevant feedback, reviews and news is disseminated to correct stakeholders
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Other duties as required
What we are looking for
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Bachelor's degree in business, marketing or related field of study
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3+ years of experience in a related field
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Exceptional verbal, written, and presentation skills
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Ability to work effectively both independently and as part of a team
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Strong project management and time management skills
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Email automation experience (creation, execution and assessment)
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Ability to work in a fast-paced, nimble environment and handle multiple projects simultaneously
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Strong organizational ability and follow-through
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Competency in Microsoft applications including Word, Excel, and Outlook
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Photo, video, digital and graphic design skills a plus
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Jira or Atlassian product knowledge a plus
What’s in it for you?
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Paid personal days
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Paid vacation days
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Health spending account
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Summer hours
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Casual dress code
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A fun, work hard, play hard environment!
Work environment
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Office/warehouse environment
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Work location: Burlington, ON
We would like to thank all applicants in advance. Should you be selected for an interview you will be contacted directly. Edge Imaging is committed to diversity and accessibility. Should you require an accommodation due to disability please contact hr @edgeimaging.ca and we will work towards a solution.
