We are Canadian immigration firm with offices in Canada and India, As the Digital Marketing Manager you will play a critical role in developing and executing the digital marketing strategy to attract and engage potential clients interested in immigrating to Canada. You will be responsible for leveraging various digital channels to increase brand awareness, drive website traffic, and generate leads for the company's immigration services.
Responsibilities:
Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy aligned with the company's business objectives, focusing on lead generation, conversion, and client retention.
Website Management: Oversee the company's website and ensure it is optimized for user experience and search engines (SEO). Collaborate with the content team to regularly update website content and resources related to Canadian immigration.
Paid Advertising: Plan and execute pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media to drive targeted traffic and generate qualified leads.
Content Marketing: Work closely with the content team to develop engaging and informative content, including blog posts, articles, e-books, and videos, targeting potential immigrants interested in Canada.
Social Media Marketing: Manage the company's social media presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create engaging posts, run sponsored campaigns, and interact with the audience to build a strong community.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, provide valuable immigration information, and promote the company's services.
Lead Generation: Implement lead generation strategies through various digital channels, such as landing pages, webinars, and downloadable resources, to capture potential clients' information.
Market Research: Stay up-to-date with Canadian immigration policies, industry trends, and competitors to identify new opportunities and ensure the company's services remain competitive.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field. A specialization or coursework in digital marketing is preferred.
Proven work experience as a Digital Marketing Manager or similar role, preferably in the immigration or related services industry.
In-depth knowledge of digital marketing channels, best practices, and tools, including SEO, social media, email marketing, and content marketing.
Team player with excellent leadership and interpersonal skills to collaborate with cross-functional teams.
Job Types: Permanent, Full-time
Salary: $2,500.00-$3,000.00 per month
Flexible Language Requirement:
Experience:
- Digital marketing: 3 years (required)
Work Location: In person
