Cestar College is seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist focused on student recruitment in Canada and India, you will be responsible for developing and executing effective digital marketing strategies to attract and engage prospective students. The ideal candidate is an experienced copywriter, designer, and digital marketing professional with a proven track record in creating compelling content, managing campaigns, and driving results in both markets.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive student enrollment and achieve recruitment goals.
- Create engaging content for websites, social media platforms, and other digital channels to attract and convert leads.
- Execute social media and digital marketing campaigns, leveraging platforms like Facebook, Google AdWords, and content distribution networks.
- Conduct market research and analysis to identify target audiences, key trends, and opportunities for student recruitment.
- Collaborate with internal stakeholders to develop marketing packages, including web design, remarketing campaigns, and SEO strategies.
- Optimize landing pages and user experiences to enhance engagement and conversion rates.
- Utilize graphic design software to prepare visually appealing storyboards, mock-ups, and digital assets.
- Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns and maximize ROI.
- Stay up-to-date with industry trends and best practices in digital marketing, specifically in student recruitment and education.
- Collaborate with creative teams and media specialists to coordinate content for social media and other digital channels.
- Build relationships with bloggers and traditional media to increase positive brand awareness within the community.
- Conduct UX research and test concepts to ensure an optimal user experience across digital platforms.
- Self-motivated and able to work both independently and collaboratively in a fast-paced environment.
- Excellent organizational and multitasking abilities.
- Previous experience in the education industry or student recruitment is preferred.
Minimum Education and Skills Requirement
- Completion of college or a post-secondary education.
- 1 + Year of experience in digital marketing.
- Integrity and confidentiality.
- Strong presentation and communication skills.
- Ability to develop and execute actionable plans with internal teams/managers and external partners. Ability to work across multiple business areas and cross functionally.
- Ability to understand and maintain the integrity of confidential information.
Terms of employment: Permanent – Full time
Salary: $55,000.00 per annum for a 32.5 hour work week. (The salary will be subject to regular review based on annual performance)
Benefits:After three months, the employee group health insurance will be qualified, and two weeks’ vacation in the first year
Languages: English
Contact information:
If you are interested in joining a dynamic team and a fast growing education institute that offers a good culture, please apply!
Send detailed resume to [email protected]
Job Type: Full-time
Salary: From $55,000.00 per year
Benefits:
Work Location: In person
