The Digital Marketing Specialist will serve as a key contact between the marketing team and the digital development team, finding innovative new ways to engage customers. The Digital Marketing Analyst will utilize tracking data and Google Analytics to assist in developing new concepts and gathering insights on current projects in order to achieve the overarching marketing goals for the firm. This position is ideal for job seekers looking for a transitional role or entry into a marketing department, who will be able to effectively and creatively coordinate with both digital marketing and traditional marketing team members. We are a local logistics business looking to add a talented individual to our team. This is a great opportunity for whom that meets the following qualifications.
Qualifications:
- Progressive experience of at least 3 years in Marketing, which should include Digital Marketing, Branding and New Product Launch.
- Bachelor’s Degree in Marketing, Advertising, Multimedia, Visual Communication, or any related degree.
- Online video drafting and editing experience.
- Exceptional working knowledge of WordPress, Google Analytics, Google Ads.
- Has a good understanding of Google AdWords and Google Analytics, SEO, and social media analytics.
- Knowledge in make changes on WordPress and HTML websites.
- writing and creating content, video editing and Link Building.
- Editing and copywriting skills.
- Tech-savvy: will not have trouble navigating through apps and tools.
- Graphic design and content creation skills.
- Highly organized and pays careful attention to detail.
- Independent, self-sufficient, and highly resourceful.
- Values integrity and reliability.
- Creative, imaginative, and resourceful.
- Knowledge about both inbound and outbound marketing.
- Performance and results oriented.
- Proactive and motivated
- Strong collaboration and teamwork skills.
Responsibilities:
- Making online videos and add changes to the existing videos.
- Optimize images and videos.
- Content writing/building for the blog and promoted posts.
- Run and supervise email marketing campaigns.
- Design, build content and maintain the social media presence.
- Improve website performance.
- Improve conversion rates.
- Transform landing pages.
- Increase email marketing effectiveness.
- Reduce abandoned shopping carts.
- Test new techniques to improve performance.
- Prepares an annual marketing plan with specific objectives.
- digital marketing campaigns, including SEO, email, content, and social media.
- Maintaining the social media presence across all digital channels.
- Implement social media strategy, monitor, and update based on social media analytics.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve the desired optimization.
- Brainstorm new and creative growth strategies.
- Provide data-driven recommendations after careful analysis of results in order to plan and implement techniques used in content posted on social media when appropriate.
- Prepare and manage reports for each of the marketing campaigns handled.
- Ensure that all campaigns executed to conform to best practices and guidelines of each platform used.
- Distribute articles (promoted posts) to different platforms.
- Track, report, and analyze website analytics and make sound recommendations from there.
- Optimize channels to always improve the performance of the business.
- Organic lead generation.
- Optimize published pieces using SEO guidelines.
Job Types: Full-time, Permanent
Salary: $35,000.00-$60,000.00 per year
Job Type: Full-time
Salary: $35,000.00-$60,000.00 per year
Schedule:
Supplemental pay types:
Work Location: In person
